The launch of the Coventry and Warwickshire Story in March 2012 was a move that business leaders across Coventry and Warwickshire had been waiting for.
The story emerged from concerns that Coventry and Warwickshire’s voice wasn’t getting heard above those of other places; there was no simple story explaining what we’re all about and why we’re trying to achieve as a place; and that there was no shared sense of ambition.
A variety of businesses and organisations came together in 2012 to create an agenda for putting Coventry and Warwickshire on the map and drive growth locally. That became the Coventry and Warwickshire Champions Board which is chaired by Les Ratcliffe, previously Head of Community Relations at Jaguar Land Rover.
Coventry and Warwickshire has so much to offer to potential investors and existing businesses. We have a lot of assets, major businesses, attractions and big brands that make it as attractive as a place for business and pleasure, but not enough people know about them. So it was decided to bring people together in a scheme that would increase knowledge about the area and raise confidence about its future prospects. Thus, the Coventry and Warwickshire Champions scheme was born.
The Coventry & Warwickshire Champions Board